
Index / 01—04
Selected work
Study / 01
Daniel Arsham deck study
Product study / Digital concept
Study / 02
YG concept development
Research / Visual development
Study / 03
Sneaker Festival announcement
Crep Collect / Campaign research
Study / 04
Physical board prototypes
Handmade / Final development
Behind the outcome
Nothing starts
finished.
References, rough drawings, colour tests and physical experiments. The working material is as important as the final image.
Luxe Studios research
Garment references / Mixed research board
Concept development
Product sketches / Campaign touchpoints
Campaign development board
Mixed concepts / Drawing and layout
The practice
One idea.
Every detail.

I’m Lancina Sow, a fashion and visual designer working across streetwear, product graphics and visual identity.
01Fashion & product design
02Brand identity & typography
03Campaign & editorial direction
04Concept development